American Indian College Fund "One Percent"

  1. Overview
  2. Fact Sheet
  3. When and where ?

Using traditional Indian beads as a metaphor, a single yellow bead leads thousands of other beads to take action, building momentum and creating exquisite images from Native American folk art.

The film

  • Film identity

    Original title: American Indian College Fund "One Percent"

    Directed by: Chel WHITE

    Chel White is an award-winning film and television director, writer and founding partner of Bent Image Lab. His directional work of 25 years includes films, long-form television, commercials, television interstitials and music videos. Chel has directed stop motion animated shorts for NBC's Saturday Night Live, Nickelodeon and HBO as well as celebrities such as Alec Baldwin and Snoop Dogg.

    Country: USA

    Year of production: 2015

    Running time: 30 s

  • Technique

    Category: Advertising film

    Techniques used: Animated objects, 3D Computer

    Process: Colour

    Target public: Adults, Young adults

  • Credits

    Directed by: Chel WHITE

    Production: BENT IMAGE LAB, Derrick HUANG, Brianna VITALE

    Artistic direction: Patty Orlando, David Kennedy

    Script: Tara Dubbs

    Storyboard: Kamela Hayward

    Animation: John Summerson, Jon Bell

    Camera: Jim Birkett, Mark Eifert

    Compositing: Cameron Carson, Paul Desilva, Sophya Vidal

    Music: Neil Young

    Editing: Brent Heise

    Voice: Gary Farmer

When and where ?

This film is part of the programme Commissioned Films in Competition 2