Like a 12-year-old’s hyperactive and surreal daydream, this commercial is a rollercoaster ride of mixed media animation and playful images. You may want to buckle your seat belt.
Original title: Reese’s Pieces “Center of Attention”
Directed by: Chel WHITE, David DANIELS
Country: USA
Year of production: 2003
Running time: 30 s
Category:
Techniques used: puppets, clay, 3D computer, cut-outs, pixilation
Process: Colour
Directed by: Chel WHITE, David DANIELS
Production: BENT IMAGE LAB, Ray DI CARLO
Script: Eric Hermann
Graphics: Chel White
Storyboard: Pascal Campion
Layout: Jeffrey Bost
Sets: Scott MacGregor
Animation: Jeff Riley
Camera: Mark Eifert
Music: Mark Mothersbaugh
Sound: Lance Limbocker
Editing: Steven Miller