2011 Conference Summaries

Pre & Post-Production Animation: Making the Most of the Production Chain

  1. Speakers
  2. Moderators
  3. Introduction
  4. Pre-production: the crux of the matter
  5. Post-animation: the challenges of validations and retakes

Contents

Rationalising and structuring production of a short, feature or series well in advance by setting in place a precise workflow or graphic bible… pre-production is an often neglected, but essential, step in the process of creating a film or a series. This conference will show just how essential it is to anticipate and make more fluid both production and post-animation.

Speakers:

  • Arnaud REGUILLET
    Arnaud REGUILLET

    Production Director
    Executive Toon Alliance

    Biography

    Arnaud Réguillet has been Production Director at Studio Executive Toon Services since 2004, and is in charge of commercial activities with Toon-Alliance, the network of studios specialised in the production of animated TV series and features in France, Canada and Belgium.
    Toon-Alliance works in each of the stages of development of a project, from the elaboration of original tools to local funding solutions.

  • Thomas DORVAL
    Thomas DORVAL

    Artistic Director
    HLC Production

    Biography

    After working in set design for shows and animation studios, Thomas Dorval founded Bulles de Prod. in 2007 with Florent Heitz.
    In 2010, the studio merged with HCL Production.
    Thomas Dorval is currently Artistic Director there and develops 2D/3D animation projects

  • Florent HEITZ
    Florent HEITZ

    Development Director
    HLC Production

    Biography

    Comic artist and designer for various cartoon productions, Florent Heitz founded Bulles de Com. in 2004, specialising in graphic communication.
    Three years later, he created the subsidiary Bulles de Prod. which merged with HLC Production in 2010 to present a full range of audiovisual services.

  • Andy BLAZDELL
    Andy BLAZDELL

    CEO
    Celaction

    Biography

    Andy Blazdell started his career in the games and multimedia sector.
    He co-founded CelAction ltd., an independently-owned company that develops and sells the animation software called CelAction2D.
    Over the last decade, he has helped some of the world's best production companies use state-of-the-art technology to create successful TV series and films such as Peppa Pig, Little Princess and Charlie and Lola.

  • Jean-Pierre QUENET
    Jean-Pierre QUENET

    Director of Operations
    Gaumont Alphanim

    Biography

    Jean-Pierre Quenet started his career as an assistant puppeteer on the BBC, before becoming a film editor on commercials from 1980 to 1984.
    He worked as assistant director on Gaumont's first two animated theatrical features and on a number of series.
    He was then Managing Director at Walt Disney Animation France SA until 2000. Media business angel's consultant and free lance producer, he joined Alphanim in 2004 as Director of Operations to oversee and manage all aspect of productions.

  • Thomas DORVAL
    Thomas DORVAL

    Artistic Director
    HLC Production

    Biography

    After working in set design for shows and animation studios, Thomas Dorval founded Bulles de Prod. in 2007 with Florent Heitz.
    In 2010, the studio merged with HCL Production.
    Thomas Dorval is currently Artistic Director there and develops 2D/3D animation projects

  • Andy BLAZDELL
    Andy BLAZDELL

    CEO
    Celaction

    Biography

    Andy Blazdell started his career in the games and multimedia sector.
    He co-founded CelAction ltd., an independently-owned company that develops and sells the animation software called CelAction2D.
    Over the last decade, he has helped some of the world's best production companies use state-of-the-art technology to create successful TV series and films such as Peppa Pig, Little Princess and Charlie and Lola.

  • Bruno GAUMÉTOU
    Bruno GAUMÉTOU

    President
    Neomis Animation

    Biography

    Bruno Gaumétou was a key element at Brizzi Films and the Walt Disney Feature Animation Studios in France from its creation in 1987 till it closed in 2003.
    The following year, he founded Neomis Animation where he is President.
    He is Executive Producer for feature films and television series, and is currently working on two R&D projects in collaboration with the Cap Digital cluster.
    One of his most recent productions is Sylvain Chomet's The Illusionist.

  • Bruno GAUMÉTOU
    Bruno GAUMÉTOU

    President
    Neomis Animation

    Biography

    Bruno Gaumétou was a key element at Brizzi Films and the Walt Disney Feature Animation Studios in France from its creation in 1987 till it closed in 2003.
    The following year, he founded Neomis Animation where he is President.
    He is Executive Producer for feature films and television series, and is currently working on two R&D projects in collaboration with the Cap Digital cluster.
    One of his most recent productions is Sylvain Chomet's The Illusionist.

  • Florent HEITZ
    Florent HEITZ

    Development Director
    HLC Production

    Biography

    Comic artist and designer for various cartoon productions, Florent Heitz founded Bulles de Com. in 2004, specialising in graphic communication.
    Three years later, he created the subsidiary Bulles de Prod. which merged with HLC Production in 2010 to present a full range of audiovisual services.

  • Jean-Pierre QUENET
    Jean-Pierre QUENET

    Director of Operations
    Gaumont Alphanim

    Biography

    Jean-Pierre Quenet started his career as an assistant puppeteer on the BBC, before becoming a film editor on commercials from 1980 to 1984.
    He worked as assistant director on Gaumont's first two animated theatrical features and on a number of series.
    He was then Managing Director at Walt Disney Animation France SA until 2000. Media business angel's consultant and free lance producer, he joined Alphanim in 2004 as Director of Operations to oversee and manage all aspect of productions.

  • Arnaud REGUILLET
    Arnaud REGUILLET

    Production Director
    Executive Toon Alliance

    Biography

    Arnaud Réguillet has been Production Director at Studio Executive Toon Services since 2004, and is in charge of commercial activities with Toon-Alliance, the network of studios specialised in the production of animated TV series and features in France, Canada and Belgium.
    Toon-Alliance works in each of the stages of development of a project, from the elaboration of original tools to local funding solutions.

Moderators:

  • Marie-Pierre JOURNET
    Marie-Pierre JOURNET

    Studio director
    Moonscoop

    Biography

    Marie-Pierre Journet has been involved in the development of children's programmes for television channels since 1975, on both the creative and directing and production sides.
    After 6 years as head of Éditions Dupuis, she joined France Animation/Moonscoop in 2000.
    She has worked on numerous projects including supervising the series Wheel Squad, Petit Vampire and Dr. Dog and more recently the feature Titeuf.

  • Marie-Pierre JOURNET
    Marie-Pierre JOURNET

    Studio director
    Moonscoop

    Biography

    Marie-Pierre Journet has been involved in the development of children's programmes for television channels since 1975, on both the creative and directing and production sides.
    After 6 years as head of Éditions Dupuis, she joined France Animation/Moonscoop in 2000.
    She has worked on numerous projects including supervising the series Wheel Squad, Petit Vampire and Dr. Dog and more recently the feature Titeuf.

Key words

pre-production, post-animation, production chain, workflow, pipeline, art bible, main pack, workbook, colour script, spot keys, pre-scene planning, scene planning, Annecy conferences, animated film 

Introduction

Before beginning the session, the moderator wanted to give her view of pre-production, the phase in the creation of a work which is often forgotten and which nevertheless is essential: "it is a question of making a contribution to a stage in the production process of a series or film, listening to the teams, discussing and at the same time taking on all the challenges of productivity". She also said that the term post-animation concerned everything which came before the image edit. The session was therefore split into two parts corresponding to these two phases.

Pre-production: the crux of the matter

Match-up and communication for HLC

Florent Heitz and Thomas Dorval set up HLC Production eight years ago, as service providers for animation studios: their activity is to operate "very early on in the production process, to set up a workflow which is as fluid as possible", stated Florent Heitz, "with the creation of an art bible (or 'main pack') to structure the production phase as best as possible". Using their joint experience of having worked at Bulles de Com/Bulles de Prod, they pointed out the "inherent friction which arises between production staff and technicians, the consequence being such things as poor communication or schedule overshoots, adding to other problems". For Florent Heitz, you mustn’t lose sight of the fact that a team is made up of artists and technicians and you must manage both personalities: "we have observed that productions have had problems of technicians not fully understanding the artistic side and of artists not fully understanding the technical side".


Thomas Dorval explained that concretely pre-production means making, categorising and archiving all the elements necessary to make a series. He also pointed out that "26 x 26’ series means 13 hours of images; we are a genuine industry even if there is still a strong artistic connotation". He considered that only experienced artists, with a great deal of creativity, should be involved during this phase. The idea of validation is essential in continuing production, but it must, in this case, involve a certain diplomacy to avoid frictions arising very (too?) early. "A problem in pre-production is multiplied a hundredfold during the production itself".


For HLC, the key to success lies in "the right choice of artists to work on setting up the pack, correctly and constantly judging quantity and style, matching the elements produced with the series concept, being aware of all the constraints… And above all, maintaining constant communication between all those involved".


Sensible re-use

Andy Blazdell, who created CelAction software for 2D animation in 1997, can count more than 20 important animation series that have used CelAction, which is currently in version 3. This experience has enabled him to bring out some strong ideas which, in his opinion, should be applied for a production succeed. Among these he pointed out the fact of knowing "how to prepare assets properly, and also knowing how to re-use them". The list includes drawings – like the skeletons in the rigging department in a CGI production, animation, backgrounds and certain effects. Naturally, the skill is for the re-use not to be seen: "it’s all in the strength of the composition".


It is also necessary to decide when to re-use a given element. In Andy Blazdell’s opinion, the decision can be made when doing the character and/or set design, the script and storyboard – "as both are intrinsically linked" – and animation. "Walk cycles, for instance, if they are combined intelligently, are a precious timesaving device". He also added, concerning effects lighting and shadows: "the advantage of re-use is that any changes to be made become easier after animation on the one hand, and on the other, it is easier to re-use animation for other media, such as in transmedia projects".


As an example, he mentioned the series Humf (78 x 7’), which has three main characters, three secondary characters, around 1 500 drawings per character for an overall average of 10 000 drawings for all of them. In all, no less than 819 000 frames were shown in the series. At first sight, re-use can hardly be seen, and nevertheless, the next season of the series, for that part at least, will be "absolutely free, because everything has already been created". It is all a question of preparation: "the more you invest in preproduction, the more savings you will make later in full production itself".


Completing this, Marie-Pierre Journet talked of "an ideal world where it is more comfortable to begin work on a series with half of the scripts validated or, in the case of a feature, to simply have the screenplay validated".


Good re-use is invisible

Echoing what the founder of CelAction said, Arnaud Réguillet (Executive Toon Services – ETS) confirmed "that intelligent re-use is re-use that cannot be seen". Production manager of Toon Alliance, which groups together under one umbrella several studios with complementary skills (Caribara for pre-production and digital animation; TTK for 2D and 3D animation; Mac Guff for 3D; Ramses2 for sound and image postproduction), he said that "our idea, within Toon Alliance, is to provide all or part of the production chain for a producer. The earlier we join the production process, as early as the writing stage is best, the better positioned we are to rationalise the pipeline."


There are some key stages, which are often trivial, but which are rarely adopted: recruiting the right team, finding the critical size, "which helps in communications", and finally having a good grasp of the budget to know "where to produce".


Finding production supervision services is also an asset, and Arnaud Réguillet mentioned Toon Manager, from TTK, a member of Toon Alliance.


Anticipation is essential

"The key point in a successful production chain is fluidity", said Bruno Gaumétou in his preamble. "You need to know how to take the right decisions and have methodologies in place for this, because the more you take care of the detail of these methodologies, the more fluid the transmission of creativity and associated documents will be". All the speakers agreed that even though it is difficult to set up, this methodology phase is essential.


Bruno Gaumétou highlighted several essential documents for good preparation:

  • the workbook is the stage following the storyboard, although it has a more technical bias;
  • the colour script, a coloured storyboard with complete chromatic elements, is, despite its simplicity, the element which gives the colour feel of the backgrounds and characters and what this means in terms of emotion;
  • spot keys, i.e. key drawings; most of the time, the idea is to provide one drawing out of the twelve which make up a second of animation;
  • pre-scene planning makes it possible to plan camera movements very early on; during this step, the compositing teams have to be brought in to have a better overall view;
  • scene planning: once in production, it is necessary to repeat the previous phase for better monitoring.

As he explained, "all these tasks are fundamental, even the most minor of them. Anticipation is essential".

Post-animation: the challenges of validations and retakes

Arnaud Réguillet summed up what post-animation is: "after animation, this is the convergence phase, where you feel the coherence of the production chain".


For Thomas Dorval, this step can be managed by a select team which "finalises on site, when part of production is delocated to Asia or elsewhere".


Animation veteran Bruno Gaumétou gave a list of what he considers gives good post-animation, and more broadly good post-production. 12 criteria complete this stage:

  • using experienced people;
  • setting in place all the required procedures, with a management team that is seen by all as being legitimate;
  • making the match between artistic, technical and financial ambitions;
  • create good communication between the teams on the one hand, and with the other partners on the other;
  • setting up checkpoints to make sure that no stumbling blocks get in the way;
  • focus on the management of the visual development and pre-production throughout all phases of production;
  • set up a production tracking system;
  • recognise the value of the work of all the studios, of all people;
  • be reactive, and, as needs be, adjust resources;
  • do not overestimate teams’ capacities;
  • include the most complex sequences in the production chain as quickly as possible.

The retakes phase often takes up a great deal of time, and is intrinsically subjective, but can be relativized, and, once again, it is part of the fluid whole, based on the idea of validation.

 

According to Bruno Gaumétou to avoid problems it is necessary, "to hire the ‘right’ people, and to have carried out a number of tests beforehand". Thomas Dorval talked of using DAM (Digital Asset Management) tools, such as SPI Production, from 3Dclic. He explained that "retakes are part of the business". Andy Blazdell was more cautious about the use of such solutions: "there is a danger of over-complicating the pipeline process. A management tool can be useful, but above it is best to keep the human factor in the production chain"


Several production management tools exist in the marketplace. Tools named included: Damas, HoBSoft, etc. but, as the speakers said, "everything depends on the production and its needs". On the question of it was better to integrate such a solution early on in production, or whether implementation later on in the production process is possible, Marie-Pierre Journet gave the example of Titeuf, where thirteen studios took part in the production instead of the five initially planned. All integrated SPI Production during production, totally fluidly. Bruno Gaumétou concluded on this point: "the increase in the number of studios doesn't change the structure. You have to anticipate as much as possible, rationalise, plan for overshoots and use solid methodologies, combined or not with production monitoring solutions".


There was also agreement on another point: you need to know how to say "no" to the commissioners, and they must understand that not everything is possible. "Unless they put up the money", noted Andy Blazdell and Arnaud Réguillet. "It is also up to the service provider to find back-up solutions, so that everyone can progress without any clashes".



Written by Stéphane Malagnac, Prop’Ose, France
Contact : christellerony@citia.org
The Annecy 2011 Conferences Summaries are produced with the support of:

 

dgcis  Ministère de l'économie, de l'industrie et de l'emploi

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