Production management and data organisation have a direct impact on production deadlines as well as the quality of the works. They have obvious economic and financial consequences. Therefore, these issues are at the heart of relations between production studios, producers and clients.
The advent of transmedia is an additional complexity regarding how to manage the common elements of different products.
There are multi-layered answers – the "universal tool" doesn't exist, after all.
The panel will discuss their opinions and experience.