Dr. Seuss' The Lorax

Dr. Seuss' The Lorax

  1. Overview
  2. Description

The third Illumination Entertainment/Universal Pictures production, check out the Making Of Dr. Seuss' The Lorax, opened by Jacques Bled (president of Illumination Mac Guff):

  • what creative stages allow the development from script to final film? Presented by Chris Renaud
  • the visual adaptation of the world of Dr Seuss, with Yarrow Cheney and Eric Guillon
  • what are the artistic issues encountered in film making: respect of Dr Seuss' own drawing style, the technical problems that come with furry characters, VFX for the river sequence, research into the optimisation of existing tools for the pipeline and internal software, with Bruno Chauffard, CG supervisor.


From the creators of Despicable Me and the imagination of Dr. Seuss comes the 3D-CG feature Dr. Seuss’ The Lorax, an adaptation of the classic tale of a forest creature who shares the enduring power of hope.

The animated adventure follows the journey of a 12-year-old as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.