Programme 2013

Conferences

Meet and greet

• 10:00 → 14:00
• Espace Grand-Bo

Badges, bags and publications available at the Forum Blanc reception (Espace Grand-Bo).

Conferences

Presentation

• 13:45 → 14:00
• Espace Grand-Bo

Presentation of the event by Patrick Eveno and René Broca

Conferences

Analysis of the animation and video game sectors

• 14:00 → 14:50
• --

An increase in the number of screens, developments in consumption, a resurgence of skills, difficulties in finding an alternative economic model, legal restrictions... the challenges are many and are made even more complex through their interchangeability.
This double introduction to the Forum will put them into perspective for the animation and video game industries.

Conferences

Broadcasting srategies for cross-media products and future prospects for producers

• 15:00 → 16:00
• --

Cross-media has now become reality for international broadcasters and is often given its own structure. At the same time, understanding the markets and their accompanying strategies can be different from one broadcaster to the next. These different case studies will be looking into the following questions:
- Is cross-media the answer to the division of audiences?
- What is the best way to manage the interaction between the channel and the “new screens”?
- How should or will cross-media change dealings with content providers?

Nowadays, there is nothing exceptional in distributing IP across multiple platforms. However, this obvious fact raises a number of questions for producers and distributors, the first being “What is the market”, which in turn leads to further interrogation on such subjects as development, funding or exploitation. Samka Productions and Cake Entertainment will be talking about their experience, projects and expectations in the matter. Greg Childs will be sharing his vision as a consultant on the present and future of the market, its difficulties and possibilities.

Conferences

Along with: question forum, information, advice and demonstration stands

• 17:30 → 18:15
• --

Question forum
At the end of each day's session Consultant, Gaetano Stucchi will lead a Question Forum. This will treat the day's themes in a crosswise manner, so as to provide feedback for the different subjects discussed.

Information, advice and demonstration stands
Stands on B to B information and advice on the specific public financing of cross-media projects and on inherent legal requirements.

- National and European public funding for audiovisual work, films and video games

- Legal aspects: IP of the different elements making up a cross-media programme

Stands demonstrating hiring platforms for the pictures industry: two complementary tools to link creative talents with talent scouts: www.naaow.org and www.talents.imaginove.com

Conferences

Welcome cocktail reception offered by Le Grand Bornand

• 18:30 →
• Espace Grand-Bo

Conferences

Meet and greet

• 08:30 →
• Espace Grand-Bo

Conferences

Case study: Project "Doxwise"

• 09:00 → 09:45
• Espace Grand-Bo

Doxwise is an online documentary series portraying 4 young people through 10 weeks of their lives.
Each of the 4 has been given a camera to individually document their day to day lives and the series of events are streamed on the interned during the 10 weeks.
Each week 4 new “web-isodes” are uploaded and underneath the screen there is a chat forum where the viewers can write their own comments on the episodes and this way interact with the participants. As Doxwise is updated daily these comments often have an effect on the next “web-isodes”.
Doxwise has run for two seasons in Denmark and Copenhagen Bombay are currently in development with a 3rd season.

Conferences

Marketing strategies

• 10:00 → 11:00
• --

Can you make good use of the social network? Is it possible for advertisers and creators of contents to work together for their mutual benefit? Will we be seeing new or complimentary forms of funding? Changes in habits and the proliferation of screens are creating a different approach to consumer strategy towards cross-media programmes and introducing a new situation in dealings with brands. Olivier Missir and Frédéric Josué will be analysing the difficulties... and the opportunities.

Conferences

Web companies

• 11:15 → 12:15
• --

Young production companies working in documentaries and live action have already acquired a working knowledge of cross-media which is only very rarely shared in the animation sector. They have been able to draw on this experience regarding mobilisable skills, writing constraints, funding and an access to a public that could be a source of inspiration or even an opportunity for collaboration with their counterparts in animation.

Conferences

Lunch

• 12:15 → 13:30
• Espace Grand-Bo

Conferences

Group strategy of Ubisoft

• 13:30 → 14:20
• --

Ubisoft, one of the major players in the international video game industry, caused quite a stir when it announced its intention to enter the cinema market. How is the campaign coming along today from a human, technological and organisational point of view and what are the tangible prospects for the short and middle term?

Conferences

Case study: Project "Blinklife"

• 14:30 → 15:20
• Espace Grand-Bo

Along with the emblematic example of Aardman Animations, forward-looking young British companies are distinguishing themselves through their commitment to produce programmes that have been explicitly developed for multi-platform screening. Le Singe Media is one such company, and will be presenting here a detailed study of the different stages of a production.

Conferences

Question forum

• 15:30 → 16:15
• Espace Grand-Bo

Discussion session between the speakers of the day and the participants

Conferences

Information, advice and demonstration stands

• 16:15 → 18:15
• --

Stands on B to B information and advice on the specific public financing of cross-media projects and on inherent legal requirements.

- National and European public funding for audiovisual work, films and video games

- Legal aspects: IP of the different elements making up a cross-media programme

Stands demonstrating hiring platforms for the pictures industry: two complementary tools to link creative talents with talent scouts: www.naaow.org and www.talents.imaginove.com

Conferences

Snowshoe walk

• 18:30 →
• Espace Grand-Bo

Conferences

Cocktails

• 19:30 →
• Espace Grand-Bo

Conferences

Forum Blanc dinner

• 20:30 →
• Espace Grand-Bo

Conferences

Meet and greet

• 08:30 →
• Espace Grand-Bo

Conferences

A new player in broadcasting: The Orange strategy

• 09:00 → 09:45
• --

When a new player, and especially one with a background in telecommunication, bursts onto the broadcasting scene, the sector is bound to feel destabilised and start asking questions. Is Orange developing a distinct and detailed educational strategy? How can this be a stimulus for the production and broadcasting of content? Is its arrival a sign that the production model is running out of steam or the solution to this eventual problem?

Conferences

Case study: Project "Loko.tv"

• 10:00 → 10:45
• Espace Grand-Bo

Digital distribution - creation of a cross-media animation brand.

Conferences

Case study: Project "Numerus clausus"

• 11:00 → 11:45
• Espace Grand-Bo

How and why does an independent film production company go about developing a cross-media project? What are the main difficulties and ambitions? Is the producer's job significantly changing? Once again, first hand experience in the matter will help to cope with possible constraints and opportunities.

Conferences

Lunch

• 12:00 → 13:30
• Espace Grand-Bo

Conferences

New know-how – New tools

• 13:30 → 15:20
• --

New types of programmes are leading to new challenges in development and writing as well as technical and artistic conditions concerning their screening. Two of these major issues are the questions of interactivity and image quality.

Conferences

Question forum

• 15:30 → 16:30
• Espace Grand-Bo

Discussion session between the speakers of the day and the participants

Conferences

Closing Cocktail

• 16:45 →
• Espace Grand-Bo

Conferences

Screenings

• 21:00 →
• Espace Grand-Bo

Conferences

3D TV: a review

• 09:30 → 12:30
• Chambre de métiers Salle Mont-Blanc

It looks like 3D TV is going to come into our lives much earlier than expected.
The technology is ready or nearly so and broadcasters are advertising more and more, promising 3D programmes for the coming months.

The animation sector is particularly affected by this development and must be prepared.

The conference will try to clarify the broadcasters' agenda and review the relative creative, writing, directing, production and cost challenges.

Conferences

The competitiveness of European studios

• 14:30 → 17:30
• Chambre de métiers Salle Mont-Blanc

One of the most difficult challenges to overcome is surely: how do you compete with low labour cost countries and territories that are implementing ever more attractive tax incentives?

What might be the best ways of optimising quality/productivity?

The example of several European studios will attempt to provide some answers.

Conferences

VFX & Animation

• 09:30 → 12:30
• Chambre de métiers Salle Mont-Blanc

Digital visual effects in feature films are a benchmark of the state of the art and a particularly good area for exchanging know-how and skills in CG effects and animation.

The conference will be looking at the making of some of the most exceptional.

Conferences

Round table: Does licensing drive programming?

• 14:30 → 16:30
• Impérial Palace Verdi

The concept of the brand is becoming an important issue in production strategy and distribution logic.

Is this development likely to substantially change the relationship with the piece of work or even the piece itself.

Conferences

Feature films: 4 case studies

• 09:30 → 12:30
• Chambre de métiers Salle Mont-Blanc

An analysis of four examples of features with different ambitions, budgets and organisation models.

• Despicable Me
  

• Planet 51
  

• Fantastic Mr. Fox
  

• Arthur and the war of two worlds

Conferences

Emerging tools, tools of tomorrow

• 09:30 → 12:30
• Chambre de métiers Salle Mont-Blanc

Relight: interactive rendering and relighting
The software helps to improve productivity in creating a direct visual link and interactive feedback with the rendering motor itself.

Stylised animation: virtual rendering tools without the use of 3D models
An original approach to producing complex renderings such as aerographs, watercolours, pastels, gouaches, pencil effects...

Virtual cinematography and motion capture techniques such as those seen in Avatar or Tintin and possible future developments.

Conferences

Meet and greet

• 10:00 → 14:00
• Espace Grand-Bo

Conferences

Presentation

• 14:00 → 14:30
• Espace Grand-Bo

Conferences

Broadcasting Strategies

• 14:45 → 16:15
• Espace Grand-Bo

Could the rise of self service “programme supermarkets” like iTunes or the lack of differentiation between TV, internet and console screens see the end of the historical model of broadcasting programmes as we know it?
Will broadcasters be deprived of the power to give audiovisual content a life or make it disappear?
These questions are not as clear-cut as positivistic technophiles would like to believe.

These questions are not as clear-cut as positivistic technophiles would like to believe.

According to a recent study, global media has brought a wider audience to historical channels. Furthermore, cross or transmedia programmes use mainly funding from the broadcaster.

These two elements, and other examples like the prospect of connected TV, contribute to keeping the channels at the centre of the game.

Editorial control is still alive and kicking for the time being!

Conferences

Case study: Addicts project

• 16:30 → 17:00
• Espace Grand-Bo

Conferences

Case study: Final Punishment project

• 17:00 → 17:30
• Espace Grand-Bo

Conferences

Case study: Mon avatar et moi project

• 17:30 → 18:00
• Espace Grand-Bo

Conferences

Question Forum

• 18:15 → 18:45
• Espace Grand-Bo

Conferences

Welcome cocktail reception offered by Le Grand Bornand

• 19:00 →
• Espace Grand-Bo

Conferences

New incentives in Canada and the viewpoint of a Canadian producer

• 09:00 → 10:00
• Espace Grand-Bo

Conferences

New actors, alternative models

• 10:00 → 11:15
• Espace Grand-Bo

A great variety of platforms does not necessarily multiply the sources of funding nor the guarantee of receipts. But the quest for a viable economic model for cross or transmedia is a multiple endeavour. The common denominator is the search for pre-funding and/or receipts that make up an alternative or complement to the contribution of a single TV broadcaster.

What contribution could press editors or telecommunication groups possibly bring to this tough economy?

How can brands become involved in the funding of these new programmes without alienating the aspect of creative freedom?

Could the target audience of these programmes be implicated in their funding?

These are just some of the questions whose answers will shape the the future of cross and transmedia programmes.

1st part : An alternative funding model with Alex Berger

2nd part  : The role of the editor with Sergio Basso et Boris Razon

Conferences

Case study: ZingZillas project - The Big Coconut Adventure

• 11:15 → 11:45
• Espace Grand-Bo

Conferences

Lunch with the contribution of Media Desk France

• 11:45 → 13:30
• Espace Grand-Bo

Conferences

The legal chain

• 13:30 → 14:30
• Espace Grand-Bo

Cross-media strategies using diverse media bring into question copy, brand, image, producer and other rights.
Contract terms should include and therefore provide for all types of broadcasting in the future.
Moral rights are also implicated with permission needed from the author of the initial work for multiple adaptations while also giving some freedom to the adapter.

These questions will be debated during the plenary session "The rights’ chain". This round table discussion will be the perfect occasion to freely debate the legal issues concerning intellectual copyrights of a cross-media project.

Conferences

Transmedia writing

• 14:30 → 15:30
• Espace Grand-Bo

Transmedia likes to define itself as a radically new form of storytelling. The writing process is radically transformed, particularly due to the aspect of interactivity, and the fact that the “spectators” take an active role in the course of the narrative also contributes to the content and development of the work that changes the status of its target audience.

In turn, the author of the piece must, of course, be able to control the effects induced by these new and constantly changing technologies.

However, an even more decisive change also comes into play, where the author has to become a sort of showrunner creating a universe both large enough to accommodate external interests and coherent enough to assert an identity across the different platforms.

With barely ten years of existence, it is probably too early to draw any clear-cut conclusions about transmedia, but the subject nevertheless demands closer observation into its development.

Conferences

Question Forum

• 15:30 → 16:00
• Espace Grand-Bo

Conferences

Legal workshop

• 15:45 → 17:15
• Espace Grand-Bo

Please note that the two workshops and the Question Forum take place at the same time.

Each workshop is open to a maximum of 20 participants (prior registration is required through Marine Lamblin)

The workshop will present a cross-media development project for the design of an interactive online video game, giving players the possibility to choose from the different media – TV, computer, cell phone or book – they want to play on.
This type of exploitation obviously brings into play the legal aspects of author or co-author copyrights, concerning who has ownership, user or assignment of rights and brand protection.

Find out more about these questions by registering for this workshop of 13^th January by email to Marine Lamblin.

Conferences

Transmedia writing workshop

• 15:45 → 17:15
• Espace Grand-Bo

Please note that the two workshops and the Question Forum take place at the same time.

Each workshop is open to a maximum of 20 participants (prior registration is required through Marine Lamblin)

How to invent, decline or otherwise develop a project destined for one media across others, without superfluous information and giving it new extensions and surprises.

Delphine Maury will share her expertise as a multimedia writer through the examples of two projects: Polo and Les Grandes Grandes Vacances.

The workshop will be oriented according to prior questions from participants and is open to work on projects proposed by them.

You can register for this workshop, taking place on 13^th January, ask your questions or propose projects via the network or by email to Marine Lamblin.

Conferences

Snow activity

• 18:00 → 20:00
• Espace Grand-Bo

Conferences

Forum Blanc dinner

• 20:30 →
• Espace Grand-Bo

Conferences

Case study: Marco Macaco project

• 09:00 → 09:30
• Espace Grand-Bo

Conferences

Case study: NetQuest project

• 09:30 → 10:00
• Espace Grand-Bo

Conferences

Aardman Animations strategies

• 10:15 → 11:00
• Espace Grand-Bo

Conferences

Case study: Aisling's Summer Diary project

• 11:15 → 11:45
• Espace Grand-Bo

Conferences

Case studies: Des petites Histoires de… project

• 11:45 → 12:15
• Espace Grand-Bo

Conferences

Lunch

• 12:15 → 14:00
• Espace Grand-Bo

Conferences

Case study: Chico Chica Boumba project - Pepper School

• 14:00 → 14:30
• Espace Grand-Bo

Conferences

Ankama strategies

• 14:30 → 15:15
• Espace Grand-Bo

Conferences

Question Forum

• 15:30 → 16:30
• Espace Grand-Bo

Conferences

Closing cocktail

• 17:00 →
• Espace Grand-Bo

Conferences

Special screening: Best of Annecy 2010

• 20:30 →
• Espace Grand-Bo

Conferences

Pre & Post-Production Animation: Making the Most of the Production Chain

• 09:30 → 12:30
• Chambre de métiers Salle Mont-Blanc

Smooth running pipelines are the condition of the time/money/quality competitive ratio.
Therefore, it is critical to find a sense of homogeneity within the various stages of production, especially when this is carried out across different studios.
Speakers will explain how they go about harmonising the workflow, upstream of animation from the graphic development stage and downstream throughout pre-production for the final compositing.

Read the summary

Conferences

Studio Strategies

• 14:30 → 17:30
• Chambre de métiers Salle Mont-Blanc

In a situation of global competition, where aesthetic, technical, organisational, economic and regulatory parameters come into play, studio strategies can differ immensely depending on the field of skill, size, access to the market, geographical location and culture.
The five selected studios will detail these diversities and explain the ways and means of their development in this complex landscape.

Read the summary

Conferences

Feature Films: 4 Case Studies

• 09:30 → 12:30
• Chambre de métiers Salle Mont-Blanc

Faced with the "firepower" of the majors and despite recurring financial difficulties, the European animated feature has been proving its vitality and creativeness for the past few years now.
The examples chosen use a variety of different techniques, which give the opportunity to look into the aesthetic, organisational and financial issues they had to play with.

• Chico & Rita
• Soul Man
• Zarafa
• Pinocchio

Read the summary

Conferences

Animated TV series and specials

• 14:30 → 16:00
• Impérial Palace Verdi

6 projects selected from 39
(37 series et 2 specials)

Conferences

The Emergence of Digital Broadcasting Platforms

• 14:30 → 16:00
• Chambre de métiers Salle Mont-Blanc

Digital broadcasting platforms are not just "another broadcasting medium!".
They are profoundly changing the access to programmes and challenging the proven model of relations between producers and broadcasters.
A new alternative is emerging with the possibility of exploitation outside of historical channels.
Is it time for these channels to rethink their strategy?
Is this really an opportunity for producers to diversify funding?

Read the summary