Home / About / Archives / 2018 / 2018 Programme / 2018 Index

How Do You Create Youth Property that Lends Itself to Diversification?

  1. Overview
  2. Description
  3. Speakers
  4. Moderator

Among the large number of films and series produced, very few have been able to reach a significant threshold when it comes to diversification, all sectors considered (merchandising, digital, publishing...). Is there a recipe to achieve such a goal?

The creators, producers or distributors of several "star" programmes (such as Peppa Pig, Pyjamasks, Masha and the Bear, and Molang), which were not originally based on a pre-existing brand, reveal their "secret" strategies for managing to create added value to a show, going beyond the sheer "screen value".


  • Marie-Caroline VILLAND
    Marie-Caroline VILLAND


  • Stanislas RENAUDEAU D'ARC
    Stanislas RENAUDEAU D'ARC

    Line Producer & Head of Studio

  • Monica CANDIANI
    Monica CANDIANI

    Executive Vice President, Content Sales
    Entertainment One, Family & Brands

  • Bruno ZARKA
    Bruno ZARKA

    Media Director
    INK Group