How Do You Create Youth Property that Lends Itself to Diversification?
Among the large number of films and series produced, very few have been able to reach a significant threshold when it comes to diversification, all sectors considered (merchandising, digital, publishing...). Is there a recipe to achieve such a goal?
The creators, producers or distributors of several "star" programmes (such as Peppa Pig, Pyjamasks, Masha and the Bear, and Molang), which were not originally based on a pre-existing brand, reveal their "secret" strategies for managing to create added value to a show, going beyond the sheer "screen value".
