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How Do You Create a Credible Villain in an Animation Film Creation

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From the evil queen in Snow White, through Jafar in the Lion King, to Gru from Despicable Me, the "bad guys" of animated films make us shiver and gloat.

How do screenwriters, graphic writers, animators and directors go about making us love the ones we should hate?

Major talents from animation film reveal their secrets of creating characters that made Hitchcock say: "The better the vilain, the better the picture"