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Drawing Audiences into Movie Theaters: Innovative Strategies from European Animation Film Distributors Business

  1. Overview
  2. Description
  3. Speakers
  4. Moderator

As children and teenagers are progressively turning away from traditional media, and animated films are becoming increasingly competitive on the big screen, what strategies can be adopted to encourage both young and old to discover a film at the movie theater?

Specialists in distribution and marketing, as well as representatives from specialized agencies, reveal the elements for a winning marketing combination.