This spot is supposed to be "a visual representation of what it's like to have your life fall apart". So, director Natalie Labarre made it literally fall apart.
Original title: Leukemia & Lymphoma Society "Grace"
Directed by: Natalie LABARRE
Country: USA
Year of production: 2019
Running time: 47 s
Category: Advertising film
Techniques used: 2D computer
Version: Original version English subtitles
Process: Colour
Target public: Adults
Directed by: Natalie LABARRE
Production: HORNET, Ry GLOVER
Artistic direction: Natalie Labarre
Storyboard: Natalie Labarre, Sara Litzenberger
Animation: Sami Healy, Sara Litzenberger, Josh Brennan, Tyler Dibasio, Ty Enos, Natalie Labarre, Seongjin Yoon, Hazel Zheng
Compositing: Xiaoxiao Tang
Voice: Jen Lawson