|DELPHINE ERNOTTE CUNCI
President Director General of France Télévisions
2020 will definitely not look like any other year. Not only is it the first time ever, due to its context, that the International Animation Film Festival and its Market will be held virtually, and temporarily be absent from Annecy, it is also a year marked by a special event in the public’s and animation world’s interest: the birth of Okoo, the new, unique and emblematic public service brand for children.
Launched this year, just a few weeks before the exceptional events unravelled, the new offer from France Télévisions quickly acknowledged a new audience and fulfilled the expectations of the youngest audience among us. Now there are more than 3 million children, per week, in contact with Okoo, a testimony to their allegiance to a public service.
With its innovative stance this offer is adapted to contemporary uses and is at the forefront of state-of-the-art digital TV. It is already considered a European benchmark. Its creativity provides a platform for showcasing the best French creation and animation, thus highlighting our country’s excellence in this sector. By adding, rather than opposing, linear TV’s strength to digital’s depth and diversity, they knew how to get the best out of the entire television’s scope.
This launch is above all a reflection of the partnership that exists between public television and the animation sector. A partnership that enables France Télévisions to continue being a powerful and loyal investor. A partnership that particularly means they can showcase French animation across the world. A partnership that also constitutes an essential legitimate basis for a public group, which aims to support spectators who are essentially citizens in the making.
The genesis behind Okoo is an ambitious editorial project: to continue maintaining a link that connects public service with children and subsequently supports the future generations in a shared imaginative world.