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Conférence - Photo : D. Bouchet/CITIA

7th Jun 2017

  "From Playing to Watching" Conference 

Develop your toy or video game brand thanks to our experts!

In a highly competitive industry, toys and video game brands are constantly innovating in order to keep up. To learn how to boost their international appeal and reach new consumers, come to the conference entitled "From Playing to Watching: How can toys and video game based properties be successfully adapted into exciting entertainment for a wide audience?" on Tuesday 13th June at 2 pm (Meetings or Mifa badge required).

Marketing specialists and renowned producers like Guillaume Hellouin (CEO and founder of TeamTO), Nick Van Dyk (Co-President of Activision Blizzard Studios), Rich Magallanes (Senior VP at Saban Brands), Irene Sparre (Executive Producer at WIL FILM APS) and Rob Hudnut (Executive Producer at Mattel Inc.) will give precious advice about developing an international brand, specifically through creating affiliated content (TV series, specials or feature films) in order to attract new audiences.

Check out our page on the event for more information.