American Indian College Fund "One Percent"
Using traditional Indian beads as a metaphor, a single yellow bead leads thousands of other beads to take action, building momentum and creating exquisite images from Native American folk art.
The film
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Film identity
Original title: American Indian College Fund "One Percent"
Directed by: Chel WHITE
Chel White is an award-winning film and television director, writer and founding partner of Bent Image Lab. His directional work of 25 years includes films, long-form television, commercials, television interstitials and music videos. Chel has directed stop motion animated shorts for NBC's Saturday Night Live, Nickelodeon and HBO as well as celebrities such as Alec Baldwin and Snoop Dogg.
Country: USA
Year of production: 2015
Running time: 30 s
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Technique
Category: Advertising film
Techniques used: Animated objects, 3D Computer
Process: Colour
Target public: Adults, Young adults
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Credits
Directed by: Chel WHITE
Production: BENT IMAGE LAB, Derrick HUANG, Brianna VITALE
Artistic direction: Patty Orlando, David Kennedy
Script: Tara Dubbs
Storyboard: Kamela Hayward
Animation: John Summerson, Jon Bell
Camera: Jim Birkett, Mark Eifert
Compositing: Cameron Carson, Paul Desilva, Sophya Vidal
Music: Neil Young
Editing: Brent Heise
Voice: Gary Farmer