Brazilian animation is honoured all week in order to bring to our attention the country's cultural energy, particularly in terms of its cinema. The quality of its films has been recognised on several occasions at the Annecy Festival. As Marcel Jean, artistic director, points out, "we want to show how this major territory is a powerful spring of creativity and to show how Brazilian animators have been inspired by it in order to establish an unusual and striking expression."
Originally considered as the only way for Brazilian animators to survive, the commercial attractiveness and effectiveness of advertising has gradually increased. It enabled the production of animated content to become viable and for animators to create their own series. However, this does not imply that the status of Brazilian advertising in animation diminished. As there are now more resources, the storylines, circumstances and formats offer more room for animators to create compared to the traditional 30 seconds of an advertisement on television.
In this programme, music videos, institutional film and content on the Internet supplement a panorama of what the Brazilian market currently contributes to animators' creativity.
This is a history lesson that will keep you enthralled!