Head of Unit – Audiovisual Industry and Media Support Programmes, European Commission – Directorate General for Communications Networks, Content & Technology (DG CONNECT)
After a particularly difficult year for the European audiovisual industry due to the Covid-19 outbreak, we have kicked off 2021 with a rather optimistic approach focusing on the potential opportunities that the new landscape is offering to the animation sector. While some parts of the value chain were hard hit by the crisis and even put on hold for months, animation came up as the solution for many of the projects allowing the industry to reinvent itself and embrace innovation trends to keep growing.
The European Commission, through the Creative Europe MEDIA programme, is committed to accompany the industry in such challenging times. The recently launched new MEDIA programme going from 2021 to 2027, besides including support to mitigate the impact of the crisis, offers significant opportunities to strengthen the European animation sector. In particular, animation professionals will be able to largely benefit from actions related to co-creation and co-development, and from a more flexible TV programming scheme. In addition, MEDIA support to skills will be available for those willing to keep pace with the technological, digital, and green transformations.
As every year, we will be following the discussions in the Annecy Festival and Mifa to listen to the needs of the sector and assess how we can best support the professionals.