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Annecy 2022

CITIA

VÉRONIQUE ENCRENAZ
Head of Mifa, CITIA

 

Three years have passed since the last in-person Mifa meet-up. Three years that, in many ways, might have felt like a long intermission, something in slow motion. Even so, since the 2019 Mifa, over the course of our editions – 100% on-line in 2020 and hybrid in 2021 – and in spite of constrained distancing, we have seen continents veer closer and changes speed up:

  • On every continent, a boom in the demand for content. The channels, platforms and distributors will discuss this at the Share With sessions or the traditional Mifa Press Conferences.
  • Hearty increase in production volumes: the unprecedented number of Mifa Recruitment Sessions will demonstrate this, as well as the many Studio Focus gatherings.
  • Emergence of new territories, new styles, new stories, for more inclusiveness, equality and diversity: for the first time ever, impatiently-awaited Mifa Pitches will open to countries like Azerbaijan, Malawi, Pakistan and also Tajikistan! And the program of events dedicated to women in animation will be enriched with pitch sessions.
  • Transformation of production tools and methods, especially by greening or the ecological transformation but also by real time: the Mifa’s Training Institutes and New Technologies areas will allow us to approach the players of this change.
  • Discovery and challenges of new frontiers and new worlds born of virtual reality: to be explored in the Mifa’s expanded XR Area.
  • Sharing experience and strategic viewpoints on the current and future challenges of an industry in full flux. The Conferences will help analyze the present and future of animation.

All of these are signs of the sector’s great vitality, backed by national and European policies like the CNC’s France 2030 or else the new 2021-2027 Creative Europe MEDIA Program. They will be on hand, thrusting the industry’s global transformation whose premises and initial outcomes are just now emerging, and will serve as the source of unprecedented opportunities.

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