Recent technical developments are changing the way spectators view available content. Connected TV, for example, offers an active viewer multiple choices in terms of location, time, interactivity, simultaneity or billing. How then can the content be identified and recognised? Will creating branding and innovation become the factors of success rather than the content itself? How can traditional publishers get themselves onto the homescreens? Dominique Richard will present the findings of his study and the recommendations for the “perspectives of the audiovisual sector for 2015”.