VRT – KETNET

• Editorial strategy: Ketnet, part of VRT, the public broadcaster in the Flemish-speaking part of Belgium, is the 360° love brand for children. Ketnet’s 360° approach contains a dedicated linear television channel, children’s blocks on one of the main VRT channels, several apps, a website and more than 130 live events a year. The key elements in the 360° approach are innovations, participation, interaction, playing, watching and listening. The channel’s target audience is children from 0 to 12 years old. Ketnet has 2 sub-brands with their unique values, strategy, goals and branding: Ketnet Junior (0-6 years old) and Ketnet (6-12 years old).
• Looking for: Ketnet coproduces and acquires programmes that are high-quality, innovative, refreshing and match the channel’s values. Ketnet’s values are connecting, stimulating, fascinating, positivity, relaxing, daring, engaging. Ketnet’s programming does not apply a quota system with a percentage of air time for live action and a percentage for animation. 90% of the content is produced locally. 10% of the content is acquired. Coproduction’s animation with Ketnet need the involvement of a Flemish animation studio.

Producers, if the editorial line corresponds to your projects, go to our virtual platform and make an appointment on the time slot mentioned, specifying your participation in Meet the... Buyers.

Subject to availability.

Session in English or French