KIKA

• Editorial strategy: KiKA is the children’s channel jointly operated by ARD and ZDF in Germany. KiKA’s market share among 3 to 13-year-olds has continuously grown since its inception and the channel became again the market leader in German-speaking territories in 2020. In general: KiKA’s goal is to reach children through target-group-oriented programs that reflect the world in which they live in a variety of genres, with entertaining, informative and educational content with its linear channel as well as with its online offers. The programming ranges from preschoolers to kids from 6 to 9 years up and preteens. Referring to the shopping list below, it is important to point out that KiKA looks for premieres, not for old series that have already been broadcast years ago in Germany.

• Looking for: The current KiKA-shopping list (but not necessarily the ARD or ZDF parent companies’ list) includes:

- Animated feature films, as well as live-action feature films, a) for a kids and b) for a kids and family audience, here depending on story and characters, starting with a target of 5+ to 8 year olds, 6-10 or up to the oldest kids 10-13.

- Animated specials with a length of up to 30 minutes (for bank holidays, Christmas, etc.)

- Animated series dedicated for the 6-9+ demo (as well as interesting live-action series for 10-13 year olds, girls and boys)

- And albeit KiKA’s preschool offering and its branded slot Kikaninchen is currently very strong when it comes to animated series for preschoolers, and also for the so-called bridge audience 4-7+, KiKA nevertheless has an eye on such offerings for the youngest to find the one must-have-show as the cherry on the cake!

Producers, if the editorial line corresponds to your projects, go to our virtual platform and make an appointment on the time slot mentioned, specifying your participation in Meet the... Buyers.

Subject to availability.

Session in English