XR and IP: Wallace & Gromit's Journey
In search of successes that can bring the medium to the masses, XR has seen several franchises and big names develop dedicated immersive content. Here's a look back at a convincing example: Wallace & Gromit in The Grand Getaway, a narrative and interactive experience brought to life by the unprecedented collaboration of the Aardman studio, Atlas V of France and the Meta platform. A project presented as a WIP at Annecy Festival 2022.
