Could the rise of self service “programme supermarkets” like iTunes or the lack of differentiation between TV, internet and console screens see the end of the historical model of broadcasting programmes as we know it?
Will broadcasters be deprived of the power to give audiovisual content a life or make it disappear?
These questions are not as clear-cut as positivistic technophiles would like to believe.
These questions are not as clear-cut as positivistic technophiles would like to believe.
According to a recent study, global media has brought a wider audience to historical channels. Furthermore, cross or transmedia programmes use mainly funding from the broadcaster.
These two elements, and other examples like the prospect of connected TV, contribute to keeping the channels at the centre of the game.
Editorial control is still alive and kicking for the time being!